turkish translation

Computer/IT/Software Industry in Turkey

Fast-growing markets such as the Middle East and Africa are well-poised to offer increased opportunities for the global computer industry to flourish in the coming years, observers say.

According to sector representatives, players in the global computer industry will find the necessary incentive to expand into these regions as even tougher competition begins to emerge. Most manufacturers have already transferred a significant share of their production to places such as China and Middle Eastern countries, where the cost of labor is relatively cheaper.

According to data on global computer sales in the final quarter of 2009 provided by Gartner, a global research company, the Europe, Middle East and Africa (EMEA) region returned to positive shipment growth for the first time in three quarters. A Gartner report noted that the recovery in sales in the EMEA region was relatively slower than other regions and “this is mainly because it entered the economic downturn later than the US and Asia.” The region is expected to enjoy a faster rejuvenation in computer sales in 2010.

Turkey could leap forward given the chance

Turkey, a country squarely in the EMEA region, is likely to enjoy the benefits of an anticipated boost in the computer market in the long run. The country still lags behind others in regards to information technology, which is a driving force behind steady growth in the computer industry. However, it has the potential to leap forward provided that necessary investments are made promptly. Charlotte A. Lamprecht, CEO of Casper, a Turkish computer manufacturing firm, recently said they have set their sights on countries in the Middle East, Africa and the Balkans. The company, which expects to sell 500,000 computers in 2010, is currently developing new strategies to branch out into these promising markets. When looking at the sales activity in the Turkish computer industry in 2009, it is clear that the sector showed weak performance. The domestic computer sector witnessed a decline in sales in 2009 over figures in 2008 due to the adverse impact of the global financial crisis. The competition has particularly intensified in the notebook computer market. Thanks to cut-throat competition, notebook prices declined noticeably. The sector also experienced marked improvement in quality. As regards expectations for 2010, a 16 percent decline is expected in notebook sales while netbook sales are expected to contract by 19 percent compared to 2009. However, desktop sales are expected to rise this year, by 21 percent over 2009.

Mentioning measures that will be taken to improve Turkey’s information technology sector, Toshiba Turkey General Manager Aytaç Biter told Sunday’s Zaman that Turkey should adopt policies to become a center for information technology. “This should be our main target. We need comprehensive projects to increase awareness of computer use,” he said, adding that these projects could be carried out jointly by public and private institutions and related unions. Turkey could then produce its own technology rather than importing technology from abroad. He said universities and companies should be encouraged to develop innovative technology services for the global market. Turkish Informatics Industry Association (TÜBİSAD) Chairman Turgut Gürsoy also told Sunday’s Zaman that Turkey has the potential to be a leader in regard to information technology services in its region, expanding from the Balkans to the Middle East.

According to Biter, the computer market will likely see an even tougher competition atmosphere in 2010. “The companies have opted to decrease their prices in order to weather the storm. Many increased production at the same time,” he said. Biter argued that the information technology industry has a unique potential to provide high productivity with relatively fewer resources and reliance on the labor force. “There is no need to be pessimistic about the future of the computer sector in Turkey, given that the necessary investments have been made.” Tax incentives provided a stimulus for the market in 2009. In the April-June period, desktop and notebook computer sales in Turkey were up 55 percent over the same months of 2008 thanks to government-granted tax incentives. The Toshiba manager acknowledged, however, that the sector was still addressing the repercussions of the global financial crisis.


Operating Systems, Firmware, CRM applications, ERP systems, Booking Software, Databases and Games... Whatever a product might be, for each step in the software engineering process (design, development, documentation, manufacturing, QA testing, and customer support), engineering teams create large quantities of essential information.

Striving to improve the customer experience and building strong brand loyalty is a constant challenge in the highly competitive IT industry. With product differentiation increasingly harder to achieve, the key to customer loyalty is to increase value and personalization with the best possible customer interactions in their native language. Yet this can be enormously complex and costly to manage.

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